Our Definition of IDENTITY:
who someone is.
the qualities, beliefs, etc., that make a particular person or group different from others.
Ultimately, we are tasked with translating the identity of brand to the consumer. Experiential Marketing is, at its core, is creating a relationship with the end use. If the end user recognizes the identity of the brand, then our job is done.
Having each brand ambassador, promotional model and team member have a sense of personal identity is key to our success as an agency. Giving everyone that works an event with us a purpose. In our mind this is one of the keys to a successful event, and one of the elements that separates us as an agency. We see the importance of their proper sense of identity. We give them information for success, provide encouragement and let them know they have value. Each event has its own identity, and by proper planning and information gathering we can provide staff with a concise breakdown that will allow each team member to be successful.
Another key to success is our communication with the client. Our level of communication between the client and Identity Marketing is the key to successfully staffing an event. We know the needs of the brand, the needs of the layout and all elements of activation. This allows us to make sure we have the right team for the job and the right amount of staff. We cater to every need of our clients but are not afraid to give pushback if it will aid in the success of an event. Keeping a constant stream of communication is key. Maintaining our level of service, selection and quality sets us apart from the newer and smaller agencies that are just trying to fill spots, and not properly vetted and experienced in the industry. We are better than the huge agencies that are just filling cogs in a machine because we are boutique enough to care about each person hired.
The concept behind our name is what drives and defines us as a company. We want every level of our business to leave a mark, and leave the essence of our identity. The consumers we reach should be able to identify the brands we represent. The clients we do business with will remember the service we provide, and the people that work for us will take pride and ownership in the work they do with us. Every individual whether they work one event or 20 have pride and their own identity.